Home is where the heart is, and Heartland Express stays close to home as a short- to medium-haul truckload carrier -- its average trip is just over 500 miles. With the exception of traffic from its Phoenix hub, the company mainly operates east of the Rockies; it also offers service in the southwestern US. Although most of its loads go directly from origin to destination, Heartland also operates from about 10 regional distribution hubs, which are located near major customers. The company regional hubs focus on short-haul freight movements (less than 500 miles). Heartland transports general commodities, including appliances, auto parts, consumer products, food, and paper products.